SO every now and then I give lectures in blogging. And so I did this Thursday when I was in Amsterdam to teach the masterclass 'how to become a successful fashion blogger' in collaboration with the Dutch Grazia and Fontys University. People often ask me what the key is to a successful fashion blog and I always answer with the - not so promising- thought there isn't really a secret recipe. (sorry girls)
There are bloggers that have become famous for finding their niche market, there are bloggers that have been successful because they were simply on the right time and place. There are fashion bloggers that are successful because they are booming on instagram and there are fashion bloggers who are successful simply because they fake it until they make it. I do see a few 'success common denominators' though and I'm happy to share them with you:
1. The first is having great photography skills: Fashion blogging is all about visual communication. Professional photography is therefor a must. Think about it. Do you really read fashion blogs? I often only look at the pictures to be inspired. AND If you want to make a business out of your blog the visual aspect is also very important. Brands want to work together with brands that fit their brand image. If your brand (meaning blog) doesn't fit the quality standards, brands will find you less interesting.
2. Being a marketing guru: the bloggers I know are real marketing guru's. They know exactly how to promote themselves online and offline. They are social media masters and know how to flirt with brands and stakeholders. Tip of the day: give brands you wear shout outs via Twitter and Instagram to get noticed, they might give a shout out back.
3. Having a fashion squad: nowadays having a fashion squad is fundamental in the blogscene. Hooking up with other bloggers (preferably ones that are bigger than you) is the way to build up new followers. All the pictures of bloggers hooking up during fashion week might seems fun (and often is) but realize it's business at first.
There are of course many more success factors. Let me know what you think and if you have some factors to add to the list. Also I would like to know what you would like to see more on my blog? More of my private life? My healthy lifestyle? More blogging tips? I'm curious.
As for today's look. I'm wearing:
JACKET | Bima y Lola
TROUSERS | Carin Wester
TEE | Carin Wester
HEELS | Gianvito Rossi
BAG | YSL
PS: yes I could have iron my jacket and trousers but I simply don't know how to handle an iron... I hate those things.